If you’re hesitant about using video creation and marketing for your business, you should reconsider. Videos will definitely help to increase your online presence. Your search engine rankings will improve and you’ll get more traffic to your website. Because people tend to stay on your site’s web page longer by watching a video, the search engine’s algorithms are interpreting that to mean your site is meaningful. This will in turn raise your Search Engine Optimization (SEO) rankings.
Raise Your Search Engine Rankings
According to Moovly, your chances are 53 times greater to be higher up in Google’s search engine results page (SERP) if your website or blog post includes a video. That combined with Google is the owner of YouTube, your chances of getting higher rankings are increased when your videos are also kept there.
Attain A Wider Audience
YouTube has more than a billion users and more than 500 million hours of videos are watched on YouTube every day. A web page that has a video content on it is 50 times more likely to reach the first page of Google. And exactly what online business wouldn’t want to be on the first page of a Google search?
Improves Email Marketing
Many online marketers see a rise in their e-mail open rates when they send out an email with the word ‘Video’ in the subject line. You are able to even insert your videos into the e-mail without having to click away from the e-mail.
Increases Landing Pages
Videos are great for landing pages and businesses from all niches are seeing an increase in opt in rates when branding and marketing with video. A short video can really seize the interest of your viewer to want to know more. They will want to subscribe to your e-mail list so that they can receive further information from you.
Companies that use video in their online marketing efforts have been known to grow their revenues 49% faster (Aberdeen Group, 2015).
Businesses who take advantage of videos in their marketing enjoy a 27% higher Click Through Rate (CTR) and 34% higher web conversion rates than those which don’t (Aberdeen Group, 2015).
73% of B2B marketers say video creation and marketing definitely had a positive effect on their marketing return on investment (ROI).
Videos Build A Relationship With Your Market
Because trust is exactly what relationship marketing is built on, videos make an ideal fit to establishing your target audience’s self-confidence with your company offerings. Due to the fact that you wish to develop the “Know, Like and Trust” aspect with your perfect customer, there is absolutely nothing much better than having your smiling face remain in front of that market in order for them to see your character, comprehend your level of knowledge, and get an immediate impression of you that will lead them quicker to acquire your product or service.
Video marketing aids to show the human side of you and that you are a real person. Use videos to really connect with your customers and build a long lasting relationship with them. People find that watching videos helps increase their confidence when it comes to purchasing a product online. Video marketing studies show that 74% of users who watched a video explaining or demonstrating a product ended up making the purchase.
Makes Difficult Topics Easy To Follow
Videos make evident things in a better way than asking your consumers to read through a boring extensive instructional guide or dull tutorial. Videos reveal the “How To” to a viewer and help you to tell a story. When people watch a video they often don’t detect that they are being “sold” to. A video is a great way to enlighten, reveal and showcase any kind of product or service you may have.
Individuals Love Sharing Videos
People love videos and a decent video can do miracles for your business. But don’t just place your videos on your website. Post them on your Face Book, Instagram, and Twitter pages and watch how many times they get shared. Reflect on what this can potentially do for your market reach?
Whatever form it may take, whether it is an advertisement, or video on YouTube, or a commercial with creative advertising content, efficient video marketing can do marvels for a business in any niche. Any business, be it a huge corporation or a brick and mortar company, can use digital videos to enhance awareness of your products and services both local and nationwide. If implemented properly, an efficient video marketing strategy shouldn’t cost you a small fortune.
Video Creation and Marketing is the most effective way to generate leads. Want to increase your revenue? The answer is to produce more leads. Let the experts do your video marketing. Call Cassandra With An Attitude today at (209) 210-4144 to get started on your video marketing campaign.